. >> reporter: a recent study out of canada found women are quicker with an apology than men but not for the reasons you might think. the fascinating part of the study is that they actually showed just random scenarios and of those scenarios, women perceived more of them needing an apology. so, it's not that men don't want to apologize, it's just that they look at a situation, they don't see it as apology-worthy, whereas women do. >> reporter: hear that, ladies? it's not that your man atrade to poll geez, he just doesn't know when he needs to. >> women are a lot more considerate than men. they are always worried about offending their friends or their significant others so they're much more apt to apologize for things that would never bother a guy. >> reporter: you are apologizing because you mean it or to placate her? >> because i mean it. >> reporter: while it may be difficult for men to realize they're in the wrong, getting into the right is actually pretty easy. >> some men don't apologize enough. i don't see what the big deal is. if it is going to quell a situation and make every